“Find a job that you love and you’ll never have to work a day in your life.”
That pretty much sums up my career….lucky me!
I began my career as Associate Editor in the Food Appliance Department for Good Housekeeping Magazine. In addition to writing articles, developing recipes and food styling, we put everything from garlic presses to cookware to refrigerators through rigorous testing to see if they were worthy of the Good Housekeeping Seal. I gained expertise not only with food, but with food equipment of all kinds. It’s also pretty much how I became a food gadget junkie!
Next I spent 13 years with Unilever where I managed the North American Test Kitchen. During my time there, the company grew to over 20 food brands (think Ragu, Bertolli, Hellmann’s, Knorr, Wish-Bone, to name a few). This was truly, a foodies dream job, as I was involved with all aspects of product development and contributed to the launch of many successful food products. Additionally, I contributed to design and content for culinary websites, supervised countless food photo shoots and oversaw the development of literally thousands of consumer recipes. And there was so much more. This was a job where I truly learned something new every day.
In 2011 I embarked on my own, as a food blogger and consultant for the food industry. I am doing everything from recipe development, to social media, to coordinating food photography to food styling…and loving every minute of it! My clients include Campbell’s (Swanson, Pepperidge Farm, Pace), B&G Foods (Green Giant, Ortega, Mrs. Dash, Emeril’s, Cream of Wheat, Baker’s Joy and more), Frank’s RedHot, French’s Foods and Unilever. For a complete list of clients click here.
- Food styling for still, stop motion, video and television
- Strategic recipe development, writing and editing
- New product concept and culinary image development
- Product testing and protocol development
- Website and social media content development
Please visit my website laurendellabella.com to view my portfolio.
To contact me about working together, please email me at
or fill out the form below!